Research that shows its work.

Reported figures link back to the SEC filing they came from, and a 0–100 score shows how far management’s story has drifted from the numbers.

Click any figure to see where it comes from.

Executive Brief

Apple reported third-quarter fiscal 2026 revenue of , of and net income of . was . Management's release framed the period as a June-quarter record with double-digit growth in iPhone, Mac and Services, and the filed figures agree with that description. The revenue base is broad, with every geographic segment growing year over year, and the result beat the third-party EPS estimate for an eighth consecutive quarter.

Why it holds up

Research you can audit line by line.

  1. SEC EDGAR

    Jul 31, 2026

    10-Q

    Apple Inc. · Q3 FY26

    us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax$109.42B
    us-gaap:GrossProfit$54.77B
    us-gaap:OperatingIncomeLoss$35.70B
    us-gaap:NetIncomeLoss$29.79B
    us-gaap:EarningsPerShareDiluted$2.02

    0000320193-26-000020

    01

    Filed data beats typed data

    Figures come from the XBRL statement as filed. A reconciliation check compares anything hand-entered against the filing and flags the gaps — because a number retyped from a press release is a number that can quietly go stale.

  2. Cited Figures

    Every figure below is taken directly from the company’s XBRL data in the filing named. Follow the accession link to the source document on SEC EDGAR.

    Figure / XBRL conceptValueAccession (SEC EDGAR)
    Revenueus-gaap:RevenueFromContractWithCustomerExcludingAssessedTax$109.42B0000320193-26-000020
    Gross profitus-gaap:GrossProfit$54.77B0000320193-26-000020
    Operating incomeus-gaap:OperatingIncomeLoss$35.70B0000320193-26-000020
    Net incomeus-gaap:NetIncomeLoss$29.79B0000320193-26-000020

    Automated accuracy checks run on every brief before it publishes.

    02

    Nothing ships unchecked

    Every report clears a series of validation gates before it is written to the database — including one that fails the run outright if a cited figure is not backed by stored provenance. Every brief passes automated accuracy checks before it publishes.

  3. 70Moderate
    70/100ModerateStable
    Tone: Cautiously Optimistic

    Measures how closely management narrative tracks reported fundamentals — higher scores indicate tighter alignment.

    Scored 0–100: higher means management’s account of the period tracks the reported results more closely. A move is a change in that alignment between one filing and the next — not a change in the company’s prospects, and not a signal to act.

    Not a rating, price target, valuation, forecast or recommendation — an analytical opinion produced by a proprietary methodology, and never a sole basis for any decision.

    What changed this quarter· Q3 FY26
    Read full analysis →

    Apple's demand story is backed by filed results: growth was broad across products and regions, Services expanded 12% and the quarter beat estimates. The margin story is less clean.

    03

    Reported figures link to their filing

    Reported figures link back to the SEC filing they came from, and market data is labeled with its source and time. The provenance travels with the figure into the PDF you send a client.

    A 0–100 narrative drift score

    Management tells a story about the quarter. The statements report what happened. Drift is the distance between the two, scored on every brief, so the quarters where the account and the arithmetic pull apart are the ones you look at first.

The rest of it

Everything around the Executive Brief.

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Drift across every name you follow

One column, one question: where has the story stopped matching the numbers? Sort your whole watchlist by drift and start the morning at the top.

Watchlist · sorted by drift
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42/100Mixed
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44/100Mixed
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46/100Mixed
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48/100Mixed
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48/100Mixed
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54/100Moderate
DBX
54/100Moderate
IBM
55/100Moderate

Who else owns this

The funds and ETFs holding a name you follow, so you can see the company you are keeping before a position gets crowded.

ETFFund NameAAPL WeightValue Held
VTIVanguard Total Stock Market ETF6.63%$154.27B
VOOVanguard S&P 500 ETF7.38%$127.64B
IVViShares Core S&P 500 ETF7.47%$66.39B

Filings and news, on one timeline

Every 10-K, 10-Q, 8-K, and Form 4 as it lands, alongside the coverage — so a material event and the market’s reaction to it sit next to each other.

Always on, always listening: New AI devices are pushing legal limits and could put users in jeopardy

cnbc.com · Oct 18, 2026

Meet Apple HomeView, a new way to enjoy entertainment, stay connected, and manage the home

businesswire.com · Oct 13, 2026

Fan-Favorite and Limited-Edition Spinach® Green Apple-Flavored Products are Returning for the Fall Season

globenewswire.com · Oct 13, 2026

10-Q filed

SEC EDGAR · 0000320193-26-000020 · Jul 31, 2026

8-K filed

SEC EDGAR · 0000320193-26-000018 · Jul 30, 2026

Consensus and peers, in context

Analyst price targets and rating spread, next to a peer table on the multiples that matter — each one labeled, so a forward P/E never gets read as a trailing one.

Analyst consensus · AAPL · third-party estimates

Analysts’ target

$343.88

Range

$245–$400

112 ratings

71 Buy · 32 Hold · 9 Sell

75 terms, defined where you meet them

Hover any term of art in a brief and the definition comes to you. No second tab, no assumption that everyone reading already knows what a drift score or an accrual is.

From the Executive Brief

Apple reported third-quarter fiscal 2026 revenue of $109.4 billion, operating income of $35.7 billion and net income of $29.8 billion.

Earnings Before Interest and TaxesEBIT

Operating profit — revenue minus operating costs (COGS + SG&A + R&D + depreciation/amortization). The line above interest expense and tax on the income statement.

The market around the name

Every sector Sentia covers, and how many of the 129 covered companies are in each.

Technology37 companies coveredNVDA, MSFT, AAPL, and 34 more
Industrials20 companies coveredGE, RTX, CAT, and 17 more
Financial Services17 companies coveredBRK-B, JPM, V, and 14 more
Healthcare16 companies coveredLLY, JNJ, ABBV, and 13 more
Consumer Cyclical12 companies coveredAMZN, TSLA, HD, and 9 more
Communication Services10 companies coveredGOOGL, META, NFLX, and 7 more
Consumer Defensive9 companies coveredCOST, WMT, PG, and 6 more
Energy3 companies coveredCVX, COP, and XOM
Utilities3 companies coveredNEE, SO, and DUK
Basic Materials1 company coveredLIN
Real Estate1 company coveredAMT
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Apple’s steady-state market position and Boeing’s multi-year operational recovery — the same framework applied to both, in full: the drift score, the source-cited Executive Brief, analyst consensus, peer context, and the exportable Research Brief. Two names today, expanding.

Drift Score

0–100 narrative consistency

Executive Brief

Source-cited, figures linked

Analyst Consensus

Aggregated targets + ratings

Peer Comparison

Sector context

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Research, not advice.

Sentia Research, Inc. is a publisher of impersonal financial research. What you read here is analytical opinion drawn from public filings and market data — not investment advice, not a recommendation, and not tailored to any individual’s circumstances. The drift score flags where management’s narrative and the reported numbers diverge; what to do about it is your decision.

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