Apple Inc.
Market data · as of Oct 19, 2026, 9:30 AM ET
Apple's demand story is backed by filed results: growth was broad across products and regions, Services expanded and the quarter beat estimates. The margin story is less clean.
Price
Snapshot
Financial Highlights
Quarter ended June 27, 2026 · From Apple’s quarterly report (10-Q)Analysis as of October 14, 2026
Executive Brief
Apple reported third-quarter fiscal 2026 revenue of , of and net income of . was . Management's release framed the period as a June-quarter record with double-digit growth in iPhone, Mac and Services, and the filed figures agree with that description. The revenue base is broad, with every geographic segment growing year over year, and the result beat the third-party EPS estimate for an eighth consecutive quarter.
The headline needs one qualification, and the company itself disclosed it. The total of includes about 2 percentage points from tariff refunds, and the release stated that includes a benefit from those refunds. In the same filing, management warned that component supply constraints and cost increases for advanced semiconductors, NAND and DRAM are expected to intensify. It also said gross margins will be subject to volatility and downward pressure. Part of the quarter's margin record therefore came from a source that does not recur, while the cost headwind is described as building. That gap, together with an inventory build traced in Narrative Evolution, is why Sentia's has eased again to 70.
Three other developments shape the read. Gross profit reached as intensity kept rising. Capital return re-accelerated, with of quarterly repurchases. Leadership changed hands: John Ternus became CEO on September 1, 2026 under the April 20, 2026 . After that handover, net insider selling (Form 4 / Section 16) was notable, and it is detailed in Risks & Watchpoints.
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Revenue of rose year over year, with iPhone up and Mac up .
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Net income of and of beat the third-party estimate.
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Total was , of which roughly 2 percentage points came from tariff refunds, according to the company's release.
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expense of rose , which the filing attributes to infrastructure and AI investment.
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Nine-month was , funding of year-to-date buybacks.
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Manufacturing purchase obligations stood at , while management expects component cost and supply pressure to intensify.
Sentiment Shift
Management's tone remained confident on demand, but the filing's cost language hardened and part of the margin record was tied to tariff refunds that do not recur, which moved the read from strengthening to stable.
Investor Takeaway
Apple's demand story is backed by filed results: growth was broad across products and regions, Services expanded and the quarter beat estimates. The margin story is less clean. About 2 points of the came from tariff refunds, at the same time as management flagged intensifying memory and semiconductor cost pressure. The fourth quarter is the first test of how much margin remains once that benefit fades, and it coincides with the first full quarter under the new CEO.
Narrative Evolution
Total revenue was in the June quarter, against in the March quarter and a year earlier. Sequentially, revenue eased slightly. Year over year it grew , only a shade below the growth reported for the March quarter. Across three quarters, revenue has moved from $143.8 billion in the December quarter to the March and June quarters, following the normal seasonal pattern the filings describe. growth held in a 16-17% band throughout.
The product lines show where the momentum shifted. iPhone revenue was , against in the March quarter and a year earlier, and its growth matched the March quarter's . Both filings attribute the gain to Pro models. Mac was the standout, at against in the March quarter, with growth accelerating to from ; both filings credit laptops. Growth turned negative for iPad, which fell to from in the March quarter, a decline. The current filing attributes the drop to lower iPad mini and iPad Air sales. Wearables, Home and Accessories was steady at , against in the March quarter, up year over year.
Services revenue was , against in the March quarter and a year earlier. growth slowed to from . The explanation also narrowed. In March the filing credited advertising, the App Store and cloud services; in June it credited advertising and cloud services only, and the App Store dropped out of the named drivers.
Total rose to from in the March quarter and in the December quarter, against a year earlier. The products margin reached , against in March and a year earlier. Management's explanation changed between the two filings. In March the filing attributed the products margin gain to mix and currency strength; in June it cited mix and tariff refunds, partly offset by higher costs including memory. The release quantified the refund effect at about 2 percentage points. The services margin was flat year over year at , down from in the March quarter, and the March filing's currency tailwind no longer appears in the explanation.
was , against in the March quarter and a year earlier. rose to from in the March quarter, up year over year after in March. Net income was , against in the March quarter and a year earlier. The effective tax rate was , against in the March quarter. edged up to from in the March quarter and from a year earlier, helped by a lower diluted share count.
Nine-month was , against for the same nine months a year earlier and for the first half. Year-to-date was (calculated: operating cash flow of less capital expenditures of ). Working capital moved the other way: inventories rose to from at fiscal year-end, mostly in components. Capital return re-accelerated. Third-quarter repurchases were , compared with the the prior-period summary recorded for the March quarter. Third-quarter dividends were , and the dividend rose to from .
The geographic mix shifted toward Europe and the Americas. Greater China revenue was , against in the March quarter, with growth cooling to from . Rest of Asia Pacific growth slowed to from , and Japan growth slowed to from . Europe accelerated to from , reaching against in the March quarter. The quarter's of beat the estimate, after against in April, extending a run of eight straight beats. Net insider selling (Form 4 / Section 16) totaled $92.9 million across 19 open-market sales in the latest window, up from $87.6 million in the preceding quarter-window (Form 4 / Section 16).
Sentia's drift assessment has moved from 84 and Strengthening on the March quarter to 74 and Stable in its first read of this quarter, and to 70 now. The themes have moved with it. expansion and Greater China strength gave way to component cost pressure, inventory build and a margin that depends partly on tariff refunds.
Key Themes
| Theme | Direction |
|---|---|
| iPhone demand and Pro mix | Stable |
| Mac acceleration | Improving |
| iPad softness | Declining |
| Services momentum | Declining |
| Gross margin composition | Stable |
| Component cost and supply pressure | Declining |
| Inventory and forward commitments | Declining |
| R&D intensity | Stable |
| Geographic breadth | Stable |
| Capital return | Improving |
| Leadership transition | New |
| Insider selling | Declining |
Fundamental Context
Q3 revenue was , up year over year; nine-month revenue rose .
Gross profit was at a margin, with about 2 points from tariff refunds. Management expects gross margins to face volatility and downward pressure.
Cash and equivalents were ; term debt carried at ; commercial paper was .
The filing expects component supply constraints and cost increases to intensify, which may materially affect revenue, costs and .
Market Context
No peer or sector dataset was provided for this analysis, so Apple's standing is assessed only against its own filings and the market sources supplied.
Sell-side sentiment remains constructive. Analyst consensus shows 1 Strong Buy, 70 Buy, 32 Hold and 9 Sell ratings, with a Buy consensus label. The consensus price target is , with a median of , a high of and a low of . That range is wide, which signals real disagreement among analysts about Apple's outlook.
Forward models extend the growth story. Consensus revenue is for FY2029 and for FY2030, with EPS of and . Apple's record of beating the EPS estimate in each of the last eight quarters helps explain why the Buy skew persists.
On geography, the Americas and Europe made up the largest share of June-quarter revenue. Greater China grew , down from the March pace, and the filing notes that iPhone represents a moderately higher proportion of sales there. Currency effects varied by region: the renminbi and European currencies were favorable, while the yen was unfavorable.
The market's framing broadly matches management's demand narrative, and Sentia's of 70 reflects that alignment. The score sits below the earlier 84 because consensus enthusiasm does not visibly discount the tariff-refund element of margins or the cost headwind management itself flagged. The 32 Hold and 9 Sell ratings represent the minority of analysts who do not share the consensus view.
Risks & Watchpoints
The following risks are derived from the company’s most recent SEC filings, subsequent 8-K disclosures, and earnings call transcripts. Each risk is grouped as new, escalated, or removed relative to the prior period, using the Sentia analytical framework applied to management language patterns and disclosed risk factors.
New Risks
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The quarter's margin depends partly on tariff refunds: about 2 percentage points of and of came from them, according to the company's release.
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Newly imposed Section 301 tariffs are cited in the filing, alongside possible further Section 232 semiconductor measures.
Escalated Risks
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The component cost language strengthened: the filing now states that price increases may not mitigate the impact and could reduce demand.
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Inventories rose to from at fiscal year-end, alongside manufacturing purchase obligations of .
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Net insider selling (Form 4 / Section 16) of $92.9 million across 19 open-market sales, including Executive Chair Cook's $63.8 million across four sales; separately, $122.5 million of tax withholdings were not sales.
Removed Risks
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The CEO-succession question was resolved when John Ternus took the role on September 1, 2026, as announced in the April 20, 2026 (Item 5.02).
Peer Comparison
Filings This Analysis Cites
1 of 12 · SEC EDGAR| Filed | Type | Period | Accession | Source |
|---|---|---|---|---|
| Jul 31, 2026 | 10-Q | Jun 27, 2026 | 0000320193-26-000020 | EDGAR → |
Key Questions for Advisors
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Sources & Documentation
Primary filing: 10-Q — Q3 FY26 (ending 2026-06-27) (filed 2026-07-31)
All source documents are publicly available via SEC EDGAR. Reported figures link back to the SEC filing they came from, and market data is labeled with its source and time.
- Full DocumentView on EDGAR
Cited Figures
Every figure below is taken directly from the company’s XBRL data in the filing named. Follow the accession link to the source document on SEC EDGAR.
| Figure / XBRL concept | Value | Accession (SEC EDGAR) |
|---|---|---|
| Gross profitus-gaap:GrossProfit | $54.77B | 0000320193-26-000020 |
| Operating incomeus-gaap:OperatingIncomeLoss | $35.70B | 0000320193-26-000020 |
| Net incomeus-gaap:NetIncomeLoss | $29.79B | 0000320193-26-000020 |
| R&D expenseus-gaap:ResearchAndDevelopmentExpense | $11.73B | 0000320193-26-000020 |
| Sga expenseus-gaap:SellingGeneralAndAdministrativeExpense | $7.35B | 0000320193-26-000020 |
| Operating cash flowus-gaap:NetCashProvidedByUsedInOperatingActivities | $117.00B | 0000320193-26-000020 |
| Capital expenditureus-gaap:PaymentsToAcquirePropertyPlantAndEquipment | $6.80B | 0000320193-26-000020 |
| Buybacksus-gaap:PaymentsForRepurchaseOfCommonStock | $62.09B | 0000320193-26-000020 |
| Dividends paidus-gaap:PaymentsOfDividends | $11.78B | 0000320193-26-000020 |
| Diluted EPSus-gaap:EarningsPerShareDiluted | $2.02 | 0000320193-26-000020 |
| Shares outstandingus-gaap:WeightedAverageNumberOfDilutedSharesOutstanding | 14715M shares | 0000320193-26-000020 |
| Cash & securitiesus-gaap:CashAndCashEquivalentsAtCarryingValue | $39.54B | 0000320193-26-000020 |
| Free cash flowderived: us-gaap:NetCashProvidedByUsedInOperatingActivities - us-gaap:PaymentsToAcquirePropertyPlantAndEquipment | $110.20B | 0000320193-26-000020 |
| Revenueus-gaap:RevenueFromContractWithCustomerExcludingAssessedTax | $109.42B | 0000320193-26-000020 |
| Long-term debtus-gaap:LongTermDebt | $82.30B | 0000320193-26-000020 |
| Total debtderived: us-gaap:CommercialPaper 1,997 + us-gaap:LongTermDebtCurrent 11,007 + us-gaap:LongTermDebtNoncurrent 71,340 (USD millions) | $84.34B | 0000320193-26-000020 |
Figures cited from the filing text
These were read from the filing’s own wording rather than its XBRL tags. Open one to see the sentence it came from, in context.
Suggested Sources for AAPL Coverage
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